Shaping Our Future Together
Design Principle: The design of this year’s Annual Report, themed “Shaping Our Future Together”, was guided by the vision of showcasing both growth and community. The layout emphasizes the Club’s achievements through enhanced member programs, revitalized facilities, and strengthened digital platforms, while also capturing the enduring sense of connection, inclusivity, and belonging that defines our membership experience.
My Role: As the designer of the Annual Report, I was responsible for shaping the overall visual direction and ensuring the content was presented with clarity and impact. Working within the Club’s brand guidelines, I focused on establishing a cohesive layout, planning and integrating imagery from the Club’s photo archive, and balancing data with narrative to create a design that not only informed but also engaged readers. My role involved close collaboration with multiple departments to integrate key updates and achievements, ensuring the final report reflected both the professionalism and the community spirit of the Toronto Lawn Tennis Club.
