Task
Create a one-page website for Serve & Savour, The Lawn’s summer food and beverage magazine. The website will highlight seasonal culinary offerings, social events, and tennis activities, aiming to enrich the user experience by reflecting the vibrant spirit of summer at The Lawn.
Objective
Develop a digital platform for Serve & Savour that enhances engagement with The Lawn’s summer offerings. The objective is to present the magazine’s content in an accessible, attractive format that promotes community and celebration through dining and leisure. The design should be both visually appealing and user-friendly, capturing the essence of the season.
Solution
Target audience analysis: Analyzed members and guests of The Toronto Lawn Tennis Club, aged 25-60, who value premium culinary experiences, seasonal dining, and summer social events.
Website structure development: The website was crafted on the Readymeg platform. It features animations that enhance visual perception and draw attention to key elements. The design ensures a seamless and interactive user experience, particularly on desktop platforms, with a focus on aesthetic appeal and engaging content presentation.
Food Photography Authenticity: All food photos on this website are genuine, captured by a professional photographer. Each dish is meticulously presented to highlight its deliciousness, ensuring that the imagery is as appetizing as the food itself.
