The Story
The mission of 吃货部落 (Gourmet Tribe) is to provide high-quality seafood and meat products through a simple, one-click online shopping experience. In English, the name translates to “Gourmet Tribe”. reflecting the brand’s dedication to serving passionate food lovers. To embody this identity, an octopus was selected as the mascot, symbolizing CHBL’s ability to deliver fresh products swiftly and efficiently across a wide range.
The client emphasized the importance of the WeChat app in their sales strategy, likening it to the way small tribes operate in close-knit communities. To reinforce this concept, the octopus mascot is depicted wearing a headband, signifying its role as the “chief” of this foodie tribe, leading the charge in delivering top-notch products to customers. This headband serves as a powerful symbol of leadership and trust, representing CHBL’s commitment to being at the forefront of quality and service in the online food market.
Packagings
CHBL extends its branding through seasonal gift packages, tailored specifically for their clients. To enhance this offering, we designed a series of holiday-themed stickers, each representing occasions like Christmas and Lunar New Year. These stickers are versatile, seamlessly integrating with various types of packaging, and have since become integral to CHBL’s brand identity. Their use extends across social media, menus, merchandise, print media, and advertising, reinforcing the brand’s visual presence and festive appeal.
